Why You Can't Avoid Self-Marketing Even if You Want To

I recently answered a question from a consultant who was having a tough time with self-marketing (Ask Ellis). The writer he asked if he could just skip it. My answer more or less was: Sure you can skip it . . . if you don’t care about being successful. 

I understand his reluctance -- most of us aren’t born salesmen. Selling yourself makes an awful lot of people very uncomfortable. Social media was supposed to fix all that. You don’t have to sell yourself in person any more. Except now that we all find ourselves under a steady barrage of sales pitches from friends and strangers, using social media to promote yourself is starting to feel a little uncomfortable as well. 

I know the feeling. Now that I’m faced with trying to let job seekers know about my book, In Search of the Fun-Forever Job, I’m trying to find the right balance between alerting readers and being obnoxious about it. But self-marketing -- whether you’re an author or in business for yourself -- is a fact of life these days. There are only so many people I can reach in person. 

So, once again my publisher, Bacon Press Books, is going to offer the Kindle edition of In Search of the Fun-Forever Job: Career Strategies that Work for free, July 24th - 26th.

I want to thank all of you who helped me get the word out last time. And, yes, ask if you’ll do it again. Tell anyone you know who’s looking for work or ready to change careers. At the moment, we don’t have any plans to do this again. So, in my humble opinion, it’s a great opportunity to get some good advice for free. And just in case you don’t know this already, you don’t need a Kindle device, there really is an app for that

© Bretwalda | Dreamstime.com